The Challenge
CollabDiary is an influencer marketing startup that needed a full SaaS platform MVP — not just a marketing website. The platform needed to connect brands with content creators, manage campaign briefs, track collaboration deliverables, and report on campaign performance.
What We Built
- 1
Creator & Brand Profile System
Built dual-profile onboarding flows — one for content creators (niche, audience size, platforms, rate card) and one for brands (industry, campaign types, budget ranges) — with a matching algorithm surfacing relevant partnership opportunities.
- 2
Campaign Management Dashboard
A dashboard for brands to create campaign briefs, invite creators, review pitches, and approve content — with status tracking at each stage of the collaboration workflow.
- 3
Deliverable Tracking & Reporting
Creators submit content links, publication dates, and performance metrics directly in the platform — giving brands a consolidated view of campaign ROI without chasing creators across email and DMs.
Tech Stack
Results
CollabDiary launched as a functioning SaaS MVP with full creator–brand matching, campaign management, and reporting capabilities — a product that would have required a large development team to build from scratch using traditional agency approaches.
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