The Challenge
Dr. Granoth is an Israeli hand surgery specialist who needed a bilingual (Hebrew and English) medical platform to serve both local Israeli patients and international patients seeking specialized microsurgical expertise. A single-language site was limiting his reach and failing to convey the depth of his specialization to English-speaking referring physicians.
What We Built
- 1
Bilingual Platform (Hebrew & English)
Built a WordPress site with full Hebrew and English language support — including right-to-left text rendering for Hebrew pages — allowing both local and international audiences to access all content in their preferred language.
- 2
Procedure & Condition Pages
Detailed pages for each surgical procedure and hand condition treated — written for a medical audience (referring physicians) and accessible to patients — establishing Dr. Granoth's expertise in a competitive specialist market.
- 3
International Patient Referral System
A structured referral and enquiry form designed for both patients and referring physicians, capturing the clinical information needed to assess candidacy before the first appointment.
Tech Stack
Results
Dr. Granoth's bilingual platform expanded his reach beyond the Israeli market to English-speaking patients and referring physicians internationally. Detailed procedure pages improved organic visibility for condition-specific search queries in both Hebrew and English.
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