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eCommerce WordPressWooCommerceeCommerce

Ori Beleza

Brazilian-inspired beauty eCommerce store with a curated product catalog and mobile-first checkout flow. Built on WooCommerce with a focus on visual storytelling and reducing cart abandonment.

Client Type

eCommerce

Tech Used

WordPress, WooCommerce

Challenge

Ori Beleza is a Brazilian-inspired beauty brand that had no online store — all sales were happening in person or via DMs…

Result

Ori Beleza launched with a complete online store, enabling the brand to sell to customers nationwide beyond th…

WooCommerce

full online store launched

Mobile-first

checkout optimized for Instagram traffic

4 wks

from brief to live store

The Challenge

Ori Beleza is a Brazilian-inspired beauty brand that had no online store — all sales were happening in person or via DMs on social media. The founders needed a professional eCommerce presence that reflected the brand's warmth and visual identity while handling product listings, inventory, and secure checkout.

What We Built

  • 1

    WooCommerce Store Setup

    Built a fully functional WooCommerce store with curated product categories, high-resolution imagery support, and product variation handling (sizes, shades, bundles). Inventory is managed directly from the WordPress dashboard.

  • 2

    Mobile-First Checkout

    Designed a streamlined, single-page checkout optimized for mobile users — the dominant device for beauty shoppers arriving from Instagram. Cart abandonment was reduced by minimizing the number of form fields.

  • 3

    Brand-Led Visual Design

    Custom WordPress theme built to reflect the brand's warm, tropical aesthetic — using rich imagery, curved sections, and a warm color palette that differentiates Ori Beleza from generic beauty store templates.

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Tech Stack

WordPressWooCommerceeCommerce

Results

Ori Beleza launched with a complete online store, enabling the brand to sell to customers nationwide beyond their local market. The mobile-optimized checkout converted social media traffic directly into orders without requiring a third-party marketplace.

Related Service

eCommerce Store Development

This project was built using our eCommerce Store Development service. See full details, pricing, and deliverables.

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