The Challenge
The Palm is an iconic US steakhouse chain with multiple locations. Their digital presence needed to handle location-specific pages, reservation integration, and a menu system that restaurant managers could update without contacting a developer for every seasonal change.
What We Built
- 1
Multi-Location Architecture
Built individual location pages for each Palm restaurant, each with unique address, phone, hours, and staff details — structured for local SEO and Google Business Profile consistency across all locations.
- 2
OpenTable Reservation Integration
Integrated OpenTable's reservation widget on every location page, so diners can book directly from the site without being redirected to a third-party flow — reducing drop-off at the booking step.
- 3
CMS-Powered Menu System
Built a custom menu management system allowing restaurant managers to update food and drink menus, add seasonal items, and manage pricing from the WordPress dashboard — no developer needed for routine updates.
Tech Stack
Results
The Palm's digital presence now accurately represents all locations with up-to-date menus and live reservation availability. Restaurant managers handle their own content updates, and the OpenTable integration reduced booking friction for diners.
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