The Challenge
Speciality had an outdated website with no product catalog, no online enquiry system, and no SEO presence — losing business to competitors who appeared in search results. The team was handling all sales enquiries through phone calls and walk-ins.
What We Built
- 1
Structured Product Catalog
Designed and built a product catalog with category-based browsing, product detail pages, and downloadable spec sheets — giving B2B buyers the information they need to evaluate products before making contact.
- 2
Enquiry Management System
Integrated a product enquiry form connected to the team's email workflow, so buyers can submit RFQs directly from any product page — replacing the phone-only process with a tracked, digital system.
- 3
Service Area SEO Pages
Created location-targeted service pages to capture search demand from buyers in the surrounding area — improving Google visibility for relevant product and service queries.
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Results
Speciality now receives inbound enquiries through the website's product pages and RFQ forms — a digital sales channel that previously didn't exist. The improved search visibility put them in front of buyers who would previously have found competitors first.
Related Service
Web Development
This project was built using our Web Development service. See full details, pricing, and deliverables.
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