The Challenge
Varma Steels is a steel distributor whose sales process was entirely phone and in-person — a significant disadvantage as competitors with proper websites captured B2B buyers doing online research before making contact. Without a product catalog or specification documentation online, many potential buyers moved on before ever reaching the team.
What We Built
- 1
Digital Product Catalog
Built a structured product catalog with steel grades, dimensions, and application categories — giving procurement managers the specifications they need to evaluate products without picking up the phone.
- 2
Downloadable Specification Sheets
Each product page includes downloadable PDF spec sheets so engineers and project managers can review and share technical data internally before initiating a purchase inquiry.
- 3
Online Quotation Request Form
A structured RFQ form capturing product type, quantity, delivery location, and timeline — enabling the sales team to respond with accurate quotes without the back-and-forth of an initial discovery call.
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Results
Varma Steels went from invisible online to having a professional B2B web presence that qualified buyers before they made contact. The quotation form created a digital sales channel that generates leads while the team focuses on converting and fulfilling them.
Related Service
Web Development
This project was built using our Web Development service. See full details, pricing, and deliverables.
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