The Challenge
Varma Steels is a steel distributor whose sales process was entirely phone and in-person — a significant disadvantage as competitors with proper websites captured B2B buyers doing online research before making contact. Without a product catalog or specification documentation online, many potential buyers moved on before ever reaching the team.
What We Built
- 1
Digital Product Catalog
Built a structured product catalog with steel grades, dimensions, and application categories — giving procurement managers the specifications they need to evaluate products without picking up the phone.
- 2
Downloadable Specification Sheets
Each product page includes downloadable PDF spec sheets so engineers and project managers can review and share technical data internally before initiating a purchase inquiry.
- 3
Online Quotation Request Form
A structured RFQ form capturing product type, quantity, delivery location, and timeline — enabling the sales team to respond with accurate quotes without the back-and-forth of an initial discovery call.
Tech Stack
Results
Varma Steels went from invisible online to having a professional B2B web presence that qualified buyers before they made contact. The quotation form created a digital sales channel that generates leads while the team focuses on converting and fulfilling them.
Want results like these for your business?
Get a Free Consultation